Semalt: How To Make  Google Love Your Page 


Table of Content

  • Introduction
  • Use Descriptive Tags and Alt Texts
  • High-Quality Backlinks and Interlinks 
  • Make Use of Engaging Visuals
  • The Use of Keywords
  • Improve Your Website’s Loading Speed 
  • Unique Website Content
  • Update Your Content Frequently
  • Use an Adaptable Website 
  • Conclusion

Introduction

Making Google love your page is the art of optimizing your websites for search engines (SEO). Search engine-friendly websites are sites that do everything to stay on the right side of search engines like Google. The main goal of SEO is to make your website notably more visible on search results. 

If your website has always taken one of the several back seats on Google search queries, the tide is about to turn. Even if your site has been fairing a bit well, these tips will give your website the whole Google-friendliness makeover. Here are ways to make Google love your site.  
  1. Use Descriptive Tags and Alt Texts
Meta descriptions, title tags, and alt texts are numerous ways to make your website loved by Google. They are mostly HTML elements that feed Google more information about your website. When Google’s algorithm detects highly optimized features on your website, it will pick it up for top search engine ranking. 

Meta descriptions give an overview of your website to both Google and the people searching Google. It lets them know that your site has the needed information that they seek. 

The title tag is one of the prominent features of every post you make on your website. This is because it is what viewers see when searching for a keyword related to your content. Ensure that your title tag is correctly optimized for Google. It should not contain excess keywords; neither should it be longer than 60 characters.

Alt attributes provide alternative information to Google about images on your websites. This can boost your SEO and make Google love your website even more. For this reason, your visuals should have short keyword descriptions. Having these in place, helps Google rank your website high.

Thankfully, you can hire professional web development and SEO services to revamp your site.

  1. Use High-Quality Backlinks and Interlinks 
Backlinks and interlinks are vital if you want your website to be in the good books of Google. The backlinks and interlinks tell Google’s algorithms that your website is valuable to other websites. 

The internet is a global village, so there is an interconnection between all members of the global community. Linking other posts and websites to yours shows that you are a valuable member of that village. 

It is not enough to have other sites linked to yours; the links have to be valuable. Also, the links need to contain information that is related to your post. This means that you cannot just attach any link you want to your post. The links need to be of high quality. 

It is also worth knowing that adding few, important links to your website is more beneficial than using several toxic links. Try to add links of high authority (well-rated and frequently visited sites) to your posts. Likewise, make your content is valuable enough to use as links in other posts. 

Also, try to use keywords as the anchor texts for your links. This will make it easier for Google Algorithm to find them and increase your search engine’s rank.       
  1. Make Use of Engaging Visuals
Nothing is as captivating and engaging as pictures, GIFs, memes, and videos; they keep the clicks coming to your website. Doubt it? Ask Buzzfeed! Just as people love these graphics, Google does too. 

If you frequently make use of videos, pictures, and the likes on your blog, Google would most likely rank it higher. This is because people tend to stay longer on websites with visuals. 

To get the best with visuals for your websites, ensure that the visuals are of high quality. Do not use blurry videos, pictures, and the likes. This is because Google dislikes tackiness; this could earn your website lower search engine rankings. 

Also, avoid the duplicity of using images, videos, and other visuals that are not yours. If you need to use them, ensure you credit the visual’s source. Without proper credit for visual’s sources, Google would view it as stealing and so penalize your website. Even with all these, you still need to be careful using images because of copyrights issues. If it is possible to avoid using other people’s visuals altogether or use public images.

Remember the alt attributes rules also applies for visuals. Try to include concise descriptions of the visuals along with the appropriate keywords on your website. This would improve your Google rankings. 
  1. Make Use of Keywords
Remember this golden rule; thou shalt not forget your keywords. Keywords are crucial to Google search results because that is what Google’s algorithm will pick up and use in generating results. If you want your page among the top results, you need to ensure that your keywords are carefully optimized.

Your keywords need to be of high quality if you want to generate high-traffic. Without optimized keywords, your website would not be visible to potential clients. Keywords are essential to your title tags, alt texts, meta descriptions, and links. They are the main aspects Google’s algorithm will browse through. 

Always chose relevant keywords when researching your potential keywords. When people want to search for information on your niche, what are the essential keywords they can never skip? Include them as keywords. 

Also, try to evaluate the performance of your keywords from time to time, this will tell if you need to change them or not. More so, try not to spam your content with an excessive number of keywords. It could work against your website.


  1. Improve Your Website’s Loading Speed 
Your website loading speed is another factor that would determine your relationship with Google. How much time does it take your website to load? Can impatient visitors rush into your website and access it fast, or your website takes years to load? 

Websites with slow loading time annoy most people, but Google detests it even more, and it can ultimately reduce your page’s ranking. This means that you will lose organic traffic. On the other hand, a fast loading rate will make your website more visible on search results and boost traffic. 

If your site loads slower than it should, you might be dealing with bug issues. It might be that visuals on your site are too large for your website’s capacity. There could also be a host of other reasons. With professional help from Semalt, you can fix all these issues and speed up your website’s loading time.
  1. Unique Website Content
If you want Google to love your website, say no to duplication or plagiarized articles. Google detests that, instead opt for creative and original content. If you think Google will not notice the difference, think again. Google has sophisticated algorithms that easily fish out unoriginal and uninformative texts. 

You should avoid unoriginal content because it can reduce your search engine ranking; Google algorithm would feel your website has nothing to offer. Even when writing original content for your website, you need to ensure that it is engaging and entertaining. The more time readers spend on your site reading your content, the higher your ranking. 

Do everything possible to keep the readers coming back to your page. Why? Google algorithm will believe your website is informative enough to be highly visible to potential readers. 

The use of the right keywords is also important in your content. It makes Google’s algorithm bring your page to the top when people search for those keywords. Without the right keywords, your website may stay hidden.


  1. Update Your Content Frequently 
The use of fresh content is one of the ways to steal Google’s heart. From time to time and as frequently as possible, post new content on your website. This tells Google’s algorithm that your website is still active. It is also an effective way to keep your readers and subscribers hooked. 

You should include a blog section on your website if you don’t have one yet. It engages your visitors and keeps the website active. Interwebbers frequently speak of how blogs can help keep your site on google good side. 

The fact that you regularly publish unique new content on your website will push your website to the first few pages on the search result. To push it higher, make sure the content is engaging, original, and includes relevant keywords. 

It is okay if you are unable to write highly engaging content for your website frequently, let Semalt handle that on your behalf. 
  1. Use an Adaptable Website 
You need a responsive site that is adaptive to keep up with Google’s algorithm’s sophisticated taste. Nowadays, internet-enabled devices come in diverse sizes. Your website should be adaptive enough to take the form of whichever device is accessing it.

If you can do this, you would steal Google’s heart and have higher chances of ranking high in search results. Why? Most people can’t afford to waste their time trying to access a website that is not responsive to their device. They won’t deal with that stress; instead, they would leave your website to access a better one. 

This is why your website should be programmed to adapt to whichever device is accessing it; make it mobile-friendly. Adaptive sites tend to fill up the first few pages of research results before non-adaptive sites join the queue for back seats. 

Conclusion

It is easy to tell the difference between Google-friendly websites and sites that are not. Google-friendly sites rank higher and gain more traffic; this is why every website owner wants to make google their friend. Following the tips above will help you revamp your site and make Google love your site. What’s more, you also gain visibility in your niche. 

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